Josephine N°9
Type
Client
Sector
Tasks
Year
Credits
3D Model & Render: Maxi Mayer
Creative Director: Reto Brunner
Lighting Supervisor: Christoph Fries
Info
JOSEPHINE N°9 is a mouth-blown premium carafe designed by Kurt Josef Zalto, a sixth-generation glassmaker whose Josephine collection is regarded as his masterpiece. Josephinenhütte came to us with a question rather than a brief: how far can 3D rendering be pushed toward photorealism — and can it be faster, more cost-efficient and more controllable than a photo shoot?
Glass is the hardest material to test that on. It has almost no surface of its own; it shows only what it bends and what it reflects. So rather than approximate a photo studio, we brought in still-life photographer Christoph Fries, who has been lighting glass in Munich for decades, and rebuilt his setup light by light in digital space — modifier shapes, distances, the black flags that draw the edges. Every revision after that was a parameter, not another studio day.
Our renderings carried the product release across both web and print.
Credits
3D Model & Render: Maxi Mayer
Creative Director: Reto Brunner
Lighting Supervisor: Christoph Fries
Info
JOSEPHINE N°9 is a mouth-blown premium carafe designed by Kurt Josef Zalto, a sixth-generation glassmaker whose Josephine collection is regarded as his masterpiece. Josephinenhütte came to us with a question rather than a brief: how far can 3D rendering be pushed toward photorealism — and can it be faster, more cost-efficient and more controllable than a photo shoot?
Glass is the hardest material to test that on. It has almost no surface of its own; it shows only what it bends and what it reflects. So rather than approximate a photo studio, we brought in still-life photographer Christoph Fries, who has been lighting glass in Munich for decades, and rebuilt his setup light by light in digital space — modifier shapes, distances, the black flags that draw the edges. Every revision after that was a parameter, not another studio day.
Our renderings carried the product release across both web and print.